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November 2017 South China

What Industrial design can concretely bring to your company?

The French Chamber of commerce and industry of China is pleased to offer you, a conference on “Design to Boost Business”. This event in partnership with the German Chamber of Commerce is opened to everybody, and will take place on Thursday, November 23rd, from 6:00p.m. to 7:30p.m., at the office of the CCIFC Canton.

Design is everywhere. Everyone talks about it, or has an opinion on the subject. We're talking about shapes, aesthetics, fashion. But design is not about art or aesthetics, or something that we care about when a product is almost finalized. In reality it is a great business & strategic tool, which became totally essential for businesses. To make it short, in most cases, companies who use design achieve around 30% sales increase.

It is a strategic tool that allows to innovate, to better address to a market, to strengthen brand image, and reinforce the competitiveness of a company, in a creative, but totally pragmatic way.

Nevertheless, more than 50% of French SMEs do not use yet this strategic resource, by pure ignorance of the subject. This conference is intended to explain pragmatically, what design really is, and how companies use it to boost their competitiveness (we will share with you very concrete and documented examples).

Whatever the size of your business (Startup, SME, large group),
Whatever the type of your business (products, services or both),
Whatever the kinds of clients you have (B2B, B2C, or both),
Your business can benefit greatly from a relevant use of design.

Discover what design can bring to your company.

1. General Introduction
2. Introduction to design
3. Design and companies
4. The role of a company: to innovate
5. Design, an innovation vector
6. Choosing your designers
7. Design & startups
8. Conclusion / Q&A


Nicolas MELAN is the co-founder and General Director Asia of Sequoia-studio, an agency of strategy, innovation & product/industrial design, based in Hong Kong, China and France. He manages the Hong Kong and China offices, and have a master of product/industrial design.

Sequoia-studio works for large groups such as Walmart, Legrand, Group Seb, Carlton, but also SMEs, and even startups, to improve their market awareness, identify new market opportunities & business model, create/strengthen the DNA of their brand(s), develop and industrialize new products, or even coach design departments to make them more effective...


Registration :
Thank you to confirm your attendance by email before November 22nd, 5:00p.m.

Laura LUO
Event & Communication Assistant


Thursday, November 23rd 2017

6:00p.m. - 7:30p.m.

50 RMB

Leatop Plaza, 802
32 Zhujiang East Road,
Zhujiang New Town,
Tianhe District, Canton, 510623,P.R.C.
邮政编码: 510623
Tel. : +86(20) 2916 5510



Registration deadline:
November 22nd 2017, 17:00

> Register HERE

Laura LUO
T.: +86(20) 2916 5530

South China Chapter l Rm802, 8/F Leatop Plaza, 32 Zhujiang East Road, Zhujiang New Town, Tianhe District l Canton 510623, P.R.C
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